Yaa, the wording I have chosen is wrong, as I have mentioned that based on the Wikipedia statement. Should have been more careful on that. The point is, I believe their view is to increase the awareness of the platform to a better stage so that the platform can sustain the payment structure for the writers, more enjoyable contents to the readers and hence, make a profitable venture for the coming time. A marketing approach most organizations are taking now-a-days. Thanks.